It is not enough to take the strategies, business models or products that have proven successful in other parts of the world and simply apply them to China. Achieving success in China requires that you tailor them to the country's unique requirements. The Chinese economy is in an earlier stage of development than the more developed economies of the world, and price points are considerably lower.

Often, global companies come to China and are content to compete only with high price, high technology products, and do not consider at all the purely local market where quality standards and prices are significantly lower. This can be a fatal mistake. Not competing in the local market means giving up a large share of China's potential. Also, future competitors are likely to emerge from China's local market. Learning how to compete with them in China is essential.

To help you better understand the market for your products or services in China and to develop an appropriate strategy for the marketplace, JFP Holdings provides the following services:

Market Analysis

• Analyze size, growth and major trends within the China market
• Identify key foreign and local competitors
• Evaluate a product’s competitive advantages/disadvantages in the context of China
• Identify key customers and channels of distribution
• Define the keys to success in the China market for a given product
• Establish affordability price points

Strategy Development

• Recommend an overall sales, service, distribution and manufacturing strategy that is tailored for the China market
• Review the alternatives of exporting to China or manufacturing/assembling in country
• Evaluate the capital costs required to manufacture/assemble in China
• Itemize the costs of establishing various types of a China presence: Trading WOFE (wholly-owned foreign enterprise); Manufacturing WOFE; Joint Venture
• Analyze the costs of establishing a sales and service activity in China
• Identify potential joint venture or manufacturing partners in China